A Misty Mountain Hop
Saturday, December 03, 2011
Although I had a poker face on, the same thought process was going inside my head. What will we do if he doesn't show up, are prepaid taxis available at the airport? Is it the best option we had? Are there any other mode of transport? Why hasn't he called yet? I must admit that this was one of the quick and probably the most unprepared trips I was about to start. And that too, not having traveled in India in the past decade or so did not help. The India that I knew of had changed, lack of information had become almost non existent. Distances had been reduced by more than one half by the availability of quicker means of transportation, the ease of travel and the luxury that you can avail of during your trip had grown by leaps and bounds. Why was I in a dilemma? Why the hesitation and the plethora of questions? Something I can never explain; In India, after being away for almost a decade, I was acting up like a tourist with his hands all over his pockets and eyes scanning the crowd to find the person about whom he had read in the tour guides and travel books by people who had visited the country.
After I started getting a feeling that I've been sitting in the wide leatherette seat in the boarding are for hours, I got the call I was expecting. Sir, mein tangavelu bol raha hoon. Aapne taxi bola tha to mein Coimbatore airport pe aa jaoonga. Aap pahunchne ke baad call kar deejiye. 'I'm the cabbie and I'll be waiting for you at the Coimbatore airport, please call me once you land and I'll pick you up'. Phew! I wasn't expecting Hindi from him at all. the last two days had made me think that its probably difficult to find someone who knew Tamil in Tamil Nadu. Cutting the chase, we boarded the Kingfisher flight after traveling in the pick up bus for what seemed to be a million kilometers. The bus turned left then right and then again left before repeating the same for about a bazillion times. Finally we were seated in what seemed to be a full flight headed to Coimbatore.
Udhagamandalam, Ooty, was about a 3 hour drive from Coimbatore. One doesn't get a 5 days long weekend in India that often, I was told. And hence, we decided to make a trip somewhere and somehow ended up going to Ooty. The previous day's Deepavali celebrations, again a get together and a festivity that I hadn't attended in almost a decade, was short and sweet. We lit some firecrackers, had some sweets, did some rangoli and were immersed in the lighting and the celebrations that followed. I was still getting starry eyes sitting in the flight the next day while I was trying to get some sleep. Although we did not get a window seat, the wife and I were seated comfortable near the rear of the airbus. After about 2 hours we landed at the Coimbatore airport and headed out. The cabbie was waiting just outside the exit door and we were able to get in to the car, get out of the airport periphery with ease. I conveyed to him that we need to get a quick lunch and a pit stop at a store to get some refreshments etc. He took us to a nearby restaurant where we filled our tummies with some thali meals served on top of a banana leaf in a bronze plate and a variety of tamizh delicacies topping it off with a chikku juice. We finished our lunch and the Tata Indica started zooming on the two lane highway kicking off a three hour long drive.
The route from Coimbatore to Ooty is a well toured road. One could spot a taxi or a rental car every few minutes either going to or heading back from the tourist place. After about a couple of hours, we were driving past the mountain ranges and slowly the mountains were getting a coated by the low lying clouds; some dark, some white as cotton. We asked Tangavelu about the whether in the past few days and were disappointed to learn that it has been raining and the forecasts did not look good at all. We hit the first set of traffic on one of the curves heading onto the mountain range. The cars and SUVs were all lined up and I had a few moments to capture some snaps after rolling down the windows of the Indica. Aaney! Elephant! he yelled out, there are designated routes for elephants to cross the main road. I pointed my Canon to the road side but no elephant in sight. Someone who walked past the queued up vehicles informed us that a volvo bus had caught one of the low lying wires on the side of the road and that's what was causing the delay.
The sky was getting dark by the minute and it was hardly 4 pm. Although we were used to see that in the winter months, it was a bit unexpected in the Indian subcontinent. And suddenly it started raining, taking our hopes of getting out and enjoying Ooty into the drain with it. We reached our hotel with the car drenched in rain water and our umbrellas and rain jackets out. Dumped our luggage in the hotel room and waited. An hour went by with no respite from the rain. And then two hours - still raining. Finally we gave up, asked the cabbie to take us to a restaurant nearby where we had our dinner. He then drove us back to the hotel where we bid adieu. He said his replacement would be coming in to take us around tomorrow.
Day II was a bright and sunny day. The yellow rays of sun filled the hotel room asking us to start our day early. We beat our estimate and got out to explore. Ooty to Coonoor the toy train ride was first on our hit list. The scenic train ride took us through the ups and downs of the misty mountains and tea estates. Kids, Family, Tourists, School Kids and Daily commuters, they all thronged the train. Thanks to some forums, we had booked tickets for the train ride in advance. We occupied the window seat which gave us an excellent view of the small towns on the way. After about an hour the train pulled in to the Coonoor railway station. We had already filled almost half of the SD card in our camera and our trip had just started. Jaykumar, the new cabbie, was to pick us up from the Coonoor railway station. After a few minutes wait, we got in touch with him and took to the task of visiting the hot spots in Coonoor. Tea estates were the first stop. Mist covering the estates was a pleasant sight. A light wind made sure that the mist shifted now and then letting us view the best sights from the top of the hill and enabling us to capture the Kodak moments in our Canon. After stopping at a few tourist attractions on our way, we were back to Ooty visiting the Botanical garden (deemed as a must visit for any tourist) Rose gardens and a few other attractions.
Ooty is a small town, some say one could have a peaceful stay and an excellent tour of the town and nearby places about a decade ago but over the last 5-10 years, an increase in the number of tourists has not made the infrastructure and facilities improve to accommodate them. However, we were staying close to the town and did not feel so. Of course it would be buzzing with activity mainly during the summer months and tapering off after October before picking up after March. Jayakumar made sure that he gave us some background about the town and other attractions. He informed us that he has been driving in and around Ooty for more than 20 years! He knew the history of the town way back to the British days. It was indeed nice to see that he could very well fill in the shoes of a tour guide. A multifaceted person who just loves to drive!
Satisfied with the day's achievements, though tired, we reached our hotel in the evening. The next day, we were to drive back to Coimbatore to continue our onward journey. We turned to the Idiot Box to provide us with some news and/or entertainment. I had totally forgotten about technology the last couple of days; a place like Ooty can do that to you! I caught up on my emails and took to the task of planning the remainder of our trip. We checked out the next day early morning, visited Dodabetta peak, the highest peak in South India on our way back and resumed the 3 hour long drive back to Coimbatore.
Although I was itching to drive the car on more than one occasion, I choose not to. Let the professional do what he does the best yeah? It was probably the first vacation where I hadn't driven a vehicle. Felt nice, less stress; should do more often :)
Until next time ....
Labels: Deepavali, India, Mist, Mountain, Ooty, Winter
Posted by Rajesh @ 4:33 AM; PERMALINK,
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God's own land? Don't think so.
Saturday, April 17, 2010
Well, that's the land that they all portray on websites and on the top attractions list that India carries in her pouch. Getting deep into the nooks and crannies of the inland, one would start to get the notion that maybe not. It may all be a hype. It is a great tourism destination but a state as big as Kerala cannot survive merely on tourism. Isn't there anything else out there? One would ask. And from what I've seen, there is but its gonna die out sooner or later.
The state has a unique distinction, a magnetic power if you may call it, to repel anything that comes in its path, any new notion, an idea, an industry. Anything that starts to bloom in Kerala is met with an ill fate; some do not even bloom, the idea is opposed and killed before it can even take flight. This is quite evident from the fact that there are almost no industries in the state, most of the people have fled to other parts of the country, the Middle East, the Western hemisphere and Europe.
Hartals and Bandhs are the backbone and the main reason that industries have tried to run away from the state. The state carries unique distinctions - like the most number of bandhs in the country (~100 bandhs a year in the recent times) , the maximum success rate of a Bandh has also been registered in the state. It had become such a nuisance that there was a Court ban on Bandhs and that too more than a decade ago.
Visiting Kerala a few months back, I heard from people that the state cannot go on living like this for long. Nokia was in a negotiation trying to setup a factory in India to make use of the exploding market in the subcontinent and this state was in its radar. They backed away the last minute and opened up their factory in the adjoining state of Tamil Nadu (TN) because of a fear that the labour force would spend more time on the streets raising flags and protesting than in the factory itself [overheard]. We all know the Coca Cola war that was going on a few years back. There are may more examples, which I do not wish to list here, that describe the sad story.
Literacy rate is one of the highest in the country but isn't that big of an asset because the young task force is not able to work in the state after he/she graduates. 20% of the educated class is unemployed (three times the national average). Most of the anger can be diverted to the politics in the state and the involvement of politics in colleges and unions at workplaces. Politics itself is a fire , forget mixing it with education and work .
And when young people try to bring a wave of change, they are opposed throughout their stint in the state and they don't have any other option but to resign to the fact that here I am trying to get some common sense but its all in vain. IPL - the big thing in India these days. A few months of sport and an income that would be enough to sustain one for years. This year, though, it has been in the news for all the wrong reasons. The first half was taken over by the staggering $$ amounts that the team owners have spent and the news that there would be two new teams starting next season - Pune and Kochi.
Kochi - the port city in Kerala and the most happening place in the state. Young crowd that grasps anything that comes in its way, reflects it back to the audience watching and gives a "foreign" look to the city. The new announcement was grabbed with both the hands by the people and the dignitaries of the state. But when it seemed like everything was going smooth, the so called chair of the IPL started throwing dirt indicating that a minister of the cabinet (M Of State for external affair) Dr. Shashi Tharoor (who is an MP from Thiruvananthapuram) was involved in wrongdoings and was involved in obtaining the bid for the winners (Rendezvous).
If there's anything we can learn from the state's history it is the fact that we shouldn't be surprised. As I mentioned before, anything and everything that has attached itself to the state has encountered a road block and the matter has always gotten worse thereafter. Here's a guy who has left a United Nations job to come and serve for his country and finds himself amidst a storm initially and now a hurricane. Should he be targeted for his novice? It looks like he underestimated the state of Kerala and what it is capable of. The name in itself is enough to malign a good deed - he should have known that.
About a month back the state government sent out a letter to the Big B of Bollywood, Amitabh Bachchan, indicating that they would like him to be the state's brand ambassador to promote tourism. BigB agreed only to be rejected a couple of weeks later. The government says it was yet to make up its mind on the matter. The fact was the BigB was promoting the same for the state of Gujarat, India, and they were questioning the fact that he's supporting the state were riots took place a few years back. I mean, come on - grow up. If you need time to think over then just say so before jumping the gun and sending out the letter and being made fun of in the public.
So, at the end of the day, even though many of its (Kerala's) social indicators are on par with the developed world and it has the highest human development index in India, it finds itself in a huge conundrum ... how to save itself. Low infant mortality, high literacy rate, highest life expectancy in the country, lowest school dropout, high gender ratio (women outnumber men), low population growth, lowest rural poverty in the country - are all statistics that look great on paper [stats courtesy BBC]. Even after achieving these positives, the state has one of the highest suicide rates, highest unemployment of the educated class, lacks industries that can make the state sustain itself and politics/unions that threat to shake the pillars and topple the building with a bandh/strike few often. Anything that touches the state or its affairs - turns into coal.
It looks to me that we are observing two extremes here. One extreme will eventually be successful. Which one? We need to wait and watch.
PS - Just my thoughts. Am sure all may not agree.
Labels: 2010, Amitabh, Bachchan, BigB, Bollywood, Cricket, Europe, Government, India, IPL, Kerala, Literacy, Nokia, Poverty, Shashi Tharoor, Tamil Nadu, Tharoor, Tourism, US
Posted by Rajesh @ 9:25 AM; PERMALINK,
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$lumdog Millionaire
Tuesday, January 13, 2009
A. He cheated
B. He's lucky
C. He's a genius
D. It is destiny
Get a chance - do watch it !!!
Labels: Golden Globe, India, Millionaire, Mumbai, Oscar, Rahman
Posted by Rajesh @ 10:14 PM; PERMALINK,
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I will prevail
Monday, December 08, 2008

Labels: India, Mumbai, Taj Mahal
Posted by Rajesh @ 10:29 PM; PERMALINK,
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Earth Hour - What's the point?
Saturday, March 29, 2008
Labels: Google, India, Japan, Power, US
Posted by Rajesh @ 9:17 AM; PERMALINK,
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Cricketers up for sale. Did you buy any?
Saturday, February 23, 2008
On the one hand players are getting a chance to get to know their worth in the international market, but on the other it doesn't stop one from wondering whether the $$ they are getting are justified? Is it the talent that was being auctioned at Hilton, Mumbai or was it the integrity of International cricket that was being sold.
MS Dhoni ended up earning $ 1.5 mn/yr and Andrew Symonds - $ 1.3 mn. Now come to think of the effort they have to put up - 6 weeks of 20-20 matches in a year - the price tag seems to be way too high isn't it? Of course there are contracts and bindings but who would have imagined that one day these guys would get an opportunity to break the shackles of domestic cricket, county cricket and come up this way on a new 20-20 format that was non existent a 2-3 years back.
Is this the end of Cricket as many of us are calling it ? Or is for the better? Will have to wait and watch as time progresses but one thing is sure - IPL has caught a lot of attention both domestic and international. And what on earth happened to ICL? Remember this was their idea but the BCCI owned IPL muscled them outta the race? May ICL's soul rest in peace.
Labels: BCCI, Cricket, Dollar, ICL, India, IPL
Posted by Rajesh @ 10:10 PM; PERMALINK,
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The [Re]public of India
Saturday, January 26, 2008
Schooldays was fun - we never thought of it as just another off (chutti) day, rather there was an eagerness to get up early and participate in the activities organized at the school. Feeling proud looking at the fluttering flag, hoisted way up in the sky and a bright sun rising in the east, shining in the sky was how the day used to start. The chill in the January air just gave it a special feeling making the walk to the school a special one.
Now, the parade that's organized at the capital is something special too. The parade that troops down from Raisina Hill to Rajpath every 26th Jan is simply amazing and now matter how cold it is at the capital, you would see scores and scores of people gathered to watch the spectacular display of our military pageantry and the state tableaux.
The very meaning of this day, I'm afraid though, has been put to test quite a lot of times over a period of these 58 years. What used to be a celebration, an occasion to pay homage to the often forgotten martyrs, is being looked by many as just another day in the year to catch up on some ZZZs or party the night before to make use of another off day :). Little do they know that the world has changed their perception of the country, the world is taking notice of India and all this - while they were asleep.
Not only have we taken the bull by its horns, we are trying to change the fear many have when it comes to facing the bull itself. But there's lots to be accomplished, lots to be thought about for the present and for the future generations. A world class infrastructure, consistent growth in the tough times that we could face in the future are a few things to be kept in mind as we open up the gates to enthusiastic onlookers who consider the Republic as the next place to invest and to expand.
May this symbol of national integration stay alive in the years to come and may the 'Unity in diversity' that we boast about - live up to its expectation.
Labels: 2008, 26, India, January, Republic
Posted by Rajesh @ 8:38 PM; PERMALINK,
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Transformers
Tuesday, December 11, 2007
Trip back to India now a days (business/pleasure) comes as a surprise for many. The very outlook of cities change in a matter of days, forget months or years. The rate, for example, at which the shopping malls are propping up in cities is ridiculous and one starts to get a feeling that - are we in line with something like happened in the west? The way one used to spend $$ in relation to the $$ earned has changed drastically. More and more money flowing in to the market has only caused prices of commodities, real estate to skyrocket and make the common man's wallet thinner and thinner.
Sticking to 'shopping malls' read somewhere the other day that the country would see ~600 of them in the coming 2 years span. Thats an amazing rate of ~1 per day in a country that is yet to accept the rate of change that it has been seeing in the past 7 years !! Now, I'm stressing on these outlets 'cause they are nothing but hangout places for college kids and the young generation, I've seen the older generation getting lost out there and trying to accept these changes as a norm of the 21st century.
On a recent trip, learned a lot as in the way things are and the way one can expect things to unfold. Money is being poured into the stock market and every Tom, Dick and Harry now owns few thousand Rs. worth of a stock or the other. Was amazed by the interest and the knowledge that the 'common man' shows now-a-days, quite literally I was embarrassed. Cell phone revolution, SMS, Explosion of TV channels, $ being poured by investors, BPOs are all changing the face of the nation.
Slow and steady, cities are getting destroyed though. One can actually see the effect with an increase in vehicles on the roads, infrastructure development not catching up with the development, daily commuting hours rising higher and higher and what not. I also had been to God's own land for a few days and realized that in a few years it may not live up to its name!! This is something strange and something that I had not seen in the past. Things like these used to take some time to trickle down to Kerala but not anymore.
Oh well, that's probably the new face of India, changing India, Incredible India. Hope we all are prepared to accept the new face :)
Signed: Rajesh
Labels: 2007, India, Kerala, Stock
Posted by Rajesh @ 6:33 PM; PERMALINK,
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Chak De!
Sunday, October 07, 2007
Chak De India! is the one that I'm talking about. If not for the latest SRK film by the same name, I'm sure we would have gone without one for some more time. Be it Football, Hockey or Cricket - one can see the Chak De moment spreading like a virus. The Media is playing a big role in promoting it big time by organizing shows and even airing news headlines by the same name
We now have a Chak De moment, My Chak De moment, My own proud Chak De moment, My biggest Chak De moment and what not !
BTW anyone talking about the movie at all? How're the responses?
Labels: Australia, India, Slogan
Posted by Rajesh @ 9:02 AM; PERMALINK,
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Fireworks at J'burg
Monday, September 24, 2007
Also, was just trying out this pictobrowser thing. Works cool !!
Labels: 20, 2007, Cricket, India, Pakistan, World-Cup
Posted by Rajesh @ 5:55 PM; PERMALINK,
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Big Apple celebrates Incredible India
Saturday, September 22, 2007
With some big guns attending the event, our govt. and the tourism ministry are probably trying their best to change (or continue) the outlook of westerners and provide them with all the information that they're missing :-) {smiley intentional - see previous post}
NYC folks, take some time out to check the events (darn !! I wish I were there one of these days but alas) to be held 23rd thru 26th of Sept. especially the ones at Times Square which I'm sure is bound to attract the attention of scores of tourist/commuters.
The sponsors of these events are spread from companies like Infy to the Indian Ministry of Tourism, Culture to universities like Columbia,Yale to Louis Vuitton, Coca Cola and Citigroup.
Labels: 60, India, New York, United Nations
Posted by Rajesh @ 7:16 PM; PERMALINK,
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Hey Ram
Saturday, September 15, 2007
Once upon a time, thousands and thousands of years ago, there lived a prince named Rama, whose wife Sita was supposedly abducted by a demon (and king of Lanka) named Ravana. Many years later a Hindu Sage named Valmiki composed a Sanskrit Epic which tells the story of the above mentioned Prince (Rama).Again, some years later a similar situation has arisen. This time its the governing body of the country that directly got involved and supposedly "hurt the faith of millions".
A Shipping Canal Project between India and SriLanka is being opposed on religious grounds because the opposition says the project will destroy a bridge built by Ram and his army of monkeys. The Govt filed an affidavit to the Supreme Court of India questioning the very existence of Ram and said the belief about the monkey builders was solely based on Hindu mythology.
Not sure how or why the ruling folks decided on filing the affidavit. Only a noob would go ahead and try to deny the existence of Hindu mythological figures.
Quite interesting isn't it?
After all, what's this whole debate about whether Lord Ram existed or not about? We all have grown listening to and reading the fact that these (Ramayana, Mahabharata to name a few) are Epics. In this scientific culture of ours, these figures are heroes, as far as millions are concerned and its just not possible to try to confine them within any kind of boundaries is utterly foolish.
Even if tomorrow its scientifically proved that the Adam's Bridge (or Rama's Bridge) did not exist, would these Epics end being part of our lives? The answer probably is No. Why then this shout and ga-ga about hurting millions? Well - stuff like this is food for the media and with all the 123 Nuclear Agreement the opposition parties in India are looking for ways to bring the government down; cause a mid-term election.
Bravo !! What a way to highlight and defend achievements. Questioning mythology, questioning the questioning of mythology, creating havoc by disrupting daily routines, blocking roads and burning effigies. Progress? hmmm .... I really doubt.
Labels: Canal, Epic, Government, India, Mythology, Ram
Posted by Rajesh @ 8:38 PM; PERMALINK,
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Well deserved victory
Wednesday, August 29, 2007

Labels: Bhutia, Cricket, Football, India
Posted by Rajesh @ 7:58 PM; PERMALINK,
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Google's Gift
Friday, August 17, 2007
Have a nice Weekend everyone!!
Labels: 60, Google, Independence, India
Posted by Rajesh @ 11:32 PM; PERMALINK,
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What to wear, What not to wear
Sunday, July 29, 2007
I've been there quite a few times and the atmosphere out there is worth experiencing. The darshan puts you right there amongst the clouds :). The temple has been in limelight, off late, due to various reasons. The stringent rules (or laws) like the one above, a purification ritual that they performed after a minister and his wife (who was a christian) - to name a few.
I'm not pro or against these rules (laws) but know one thing, slow but steady they would have to relax these and open up the doors to other folks to avoid major issues. I know there are a few similar places (in India and throughout the world); but globalization should be able to change that (isn't it ?). The part of Kerala where I come from, its not possible to get an entrance wearing pants (or trousers), you gotta get into something known as a mundu ;).
Hope this is for the good and its the first step towards relaxation of rules and regulations.
Labels: Guruvayoor, India, Kerala, Temple
Posted by Rajesh @ 6:00 PM; PERMALINK,
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Indian Space Odyssey
Sunday, June 24, 2007
"India stayed up to track Sunita's return" read another one.
It was reality television at its best. Packed with spine-chilling thrills, nerve-wrecking action and ending with an outburst of cheers and tears, Sunita Williams’ journey back to terra firma was watched with rapt attention throughout India. While some Indians performed pujas through the night, others tracked her return by the microsecond on the NASA website. Most, though, just chose to sit glued to their television sets.
For one, she was born in Ohio and has an Indian origin because her father hails from India. But thats it. There's nothing wrong in making the Atlantis story a big deal, there's a way to do it. The reasons that our folks back home quote are quite stoopid. And then run SMS campaigns praying for the safe return back home of Sunita Williams. I personally don't have anything against the astronaut, she has achieved many milestones and has reached heights that other's haven't. The problem that I have is with the media and the people back in India. We do have more than enough pagans back home don't we? Why then do we spend energy and time for folks like Williams, Jindal etc.etc.
A quick check on the news aired in Slovenia reveals the difference. Afterall Sunita is a half Slovenian yeah? So a quick check revealed that they have other things going on. The top headlines were -
- Slovenia Cracks down on smoking.
- Slovenian ambassador visits Bethlehem
I only have two words to say "Shut Up". Make claims when ISRO sends folks on a space trip. Back them up and give them credit for what they have been doing. Support their effort and teach children back home the "facts" instead of making someone (who's not even looked back at India) an overnight hero.
Labels: India, ISRO, Media, NASA, Space, US
Posted by Rajesh @ 10:50 AM; PERMALINK,
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What a week
Tuesday, June 12, 2007
That was the ending of “The Sopranos”?
That?
The Hilton-going-to-jail saga came to an abrupt end and was aired by news channels throughout the evening. So much for CNN and Larry King and the Daily news channels providing news from across the country US. I think I will stop watching CNN one of these days. Larry even aired interviews and had his typical set of questions - oh well!
Conan O'Brien has a smart way of putting things and mentioned that she was dearly missing her facial cream which left her skin dry - sob sob.
Technology
Apple iPhones are finally to hit the market on the 29th. They've come up with some good promotional ads - see them here.
They've also come up with SAFARI for windows .... mmmmmmm
Also - the new leopard's out there. Trying to conquer time and space.
SportsNadal once again proved that he's the best on Clay. Fedex delivery did not reach Roland Garros for the 3rd year in a row. I think the window is now closing for Fedex, if he's not able to life the trophy in the next 2 years, he's done. Deprived of the French Open like so many tennis greats!
Walt Disney announced that they would be acquiring 'Cricinfo'. Tough to digest but they are staring to venture out of their traditional - American football, Baseball, Basket ball & NASCAR.
Labels: Apple, Coach, Cricket, Entertainment, Ford, India, iPhone, Sports, Technology, US
Posted by Rajesh @ 6:22 PM; PERMALINK,
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... and before you leave for Bangladesh
Sunday, May 06, 2007

And yeah he's already qualified.
Labels: Calcutta, Cricket, Dhoni, India
Posted by Rajesh @ 9:24 PM; PERMALINK,
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देर से आए - पर दुरुस्त आए
Saturday, April 14, 2007
कुछ दिन पहले ब्लॉगर ने यह आसान कर दिया | अगर आप ज़्यादा जानना चाहें, तो यह पढ़ें | ब्लॉगर की ओर से यह एक अच्छी शुरुवात है |
Posted by Rajesh @ 1:26 PM; PERMALINK,
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Monopoly
Tuesday, March 20, 2007
- ESPN has bought telecast rights of ICC events for the next 8 years; For the recovery of more than 80 per cent of the $1.1 billion spent, ESPN is banking on the cricket craze in the Indian subcontinent.
- If India is knocked out in the group stages of the WC, not a single advertiser will henceforth have the courage to invest money in buying advertising slots early. And if advertising rates don’t hit the roof, chances are ESPN will be unable to recover even half the money invested.
- The bottomline: if India loses on March 23 to Sri Lanka, the ICC might even face its worst financial crisis in the long run.
- If India crashes out at group stage, advertisers’ interest in the tournament is certain to nosedive. Chances are some of the organizers might well drown themselves for fear of bankruptcy in the Caribbean sea. In fact, the World Cup faces the risk of being touted a financial disaster when it is hardly a week old.
- Some of the West Indian islands are likely to suffer huge losses if India fails to qualify. The tourism industry, which is the primary source of revenue in many of these islands, is banking on the fact that Indian supporters will make the World Cup a success.
- Of all the packages sold by official travel agents, Indian fans have bought 60 per cent of them. And if Dravid and his men lose to Sri Lanka, chances are more than 80 per cent of these fans will try and cancel trips.
Labels: BCCI, Caribbean, Cricket, Dravid, ICC, India, Pakistan, Srilanka, World-Cup
Posted by Rajesh @ 8:14 PM; PERMALINK,
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